Digital Marketing Career Outlook: The Growing Demand for Digital Marketing Skills?

 

Digital Marketing Career Outlook: The Growing Demand for Digital Marketing Skills

Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. The type of person best-suited to excel in a digital marketing career is someone that possesses certain personality qualities.

Introduction

The growth of the world of digital marketing has been consistently increasing in the past decade. Today, digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep digital marketing channels digital marketing channels updated digital marketing channels are updated the way brands engage with audiences. People who are competent in digital marketing are in high demand. In fact, most marketing channels in the United States have long-term job openings. The rapid growth of digital marketing is a reflection of the growing importance of digital marketing as a career option.

What is Digital Marketing?

According to The Bureau of Labor Statistics, the median pay for a digital marketing manager is $92,800 per year and the number of current digital marketing jobs is projected to grow 19% from 2016 to 2026. Digital marketing is no longer limited to traditional media outlets. Businesses of all sizes now take advantage of the plethora of ways to reach customers. To understand the fast-growing field of digital marketing, we've researched how businesses have used the technology in the past, and what it looks like to use the marketing technology today. This is what we found: Traditional vs. Digital Media Traditional media uses magazines, newspapers, TV, radio, and other advertising channels. Digital media uses websites, social media, mobile apps, and other online platforms.

The Path to a Digital Marketing Career

Digital marketing is about preparing yourself for the next step of your career and working to perfect the skill-set. There are different paths to a digital marketing career, some of which are better suited to someone with an interest in science or IT. However, the skills of a digital marketer are often the same. Do you have a passion for digital marketing? Are you interested in learning more about the fast-paced field and want to explore career opportunities? If you answered yes to these questions, then the digital marketing path could be for you. Digital Marketing Degree Programs Digital marketing degrees differ in length, duration, concentration, and specializations.

Why Is the Demand for Digital Marketing Skills Growing?

The need for digital marketing skills is only increasing as more channels are being used to reach people and grow a brand's presence in the market. Organizations are focusing on building on their own brands and growing their customer base. In other words, organizations are investing in creating a strong brand identity that attracts consumers in the market. Digital marketing is a core part of the marketing process. People can now have a strong knowledge of how digital marketing tools can impact their marketing strategy and reach. In 2017, the global digital marketing market size was estimated to be about USD 150 billion. The global digital marketing market is estimated to reach USD 202 billion by 2025, at a CAGR of approximately 17%.

The Fastest Growing Digital Marketing Sectors

Digital marketing offers an almost unlimited opportunity for growth and an extremely lucrative career path for those who wish to reach audiences in new and innovative ways. According to Statista, digital marketing jobs in the United States will grow at a rate of 4.5 percent per year until 2026. Globally, it is predicted that the global digital marketing job market will reach $735 billion by the end of 2018. At a time when more people are turning to the internet to learn about the world, stay informed, and engage with others, it is even more vital that those who wish to work in digital marketing have the right skills. The fact that this global position will likely be dominated by jobs in web development and digital marketing is the biggest challenge.

Career Growth Potential and Salary Expectations

Digital marketing is a fast-growing field, with no signs of slowing down. As a result, the job market for this occupation is robust and growing rapidly. Recruiters estimate that 1.5 million jobs will open up for digital marketing professionals between 2014 and 2018. The U.S. Bureau of Labor Statistics (BLS) has a total of 14.9 million job openings listed for 2018. And the number of people with a bachelor's degree in marketing-related courses at all levels is only 4.2 million, according to the BLS. Therefore, a growing number of professionals have a high potential for career growth and the ability to earn an attractive salary. Technology is at the core of every digital marketing process.

Conclusion

Digital marketing is a fast-changing field, and digital marketing professionals must keep up with the growing demand. Each company’s digital marketing strategy is different, but digital marketing is constantly evolving and changing, and this is what makes it such a rewarding career path. The most important thing about a digital marketing career is that you are in the industry of your choosing.